Friday, March 23, 2012

Increasing SEO Optimization

Four Strategies for Increasing SEO Optimization

Search Engine Optimization or SEO is probably one of the most misunderstood aspects of web development and this is because it requires a bit of technical knowledge to really master. While perfecting your site’s SEO is not a guarantee that your site will shoot to number one on search engine rankings, not paying attention to basic SEO principles is a sure-fire way to get penalized and languish at the bottom of the pack. The following are four basic strategies for increasing SEO optimization.

Perform Keyword Research
It is very important to find the right keywords to use on our site, but you must also use relative keywords as well. This means that if your site is on advice for teenagers, you may use keywords like teen counsel, but you must also think of other keywords that might be used instinctively like
teen advice or teenage problems. Google analytics can help you to determine the popularity of a keyword.

Have a Proper Site Structure
Your site structure is important because when Google crawls through your site you will be penalized for links that do not work or for pages that do not link to any other. It therefore pays to make sure your internal and external links are up to par.

Add Your Site to Directories
Site directories are online listings of web pages that are available on the internet. They are used by search engines to help determine page ranks. By submitting your site to a popular directory you will increase the chances of being found by the search engines. Think of this as being listed in the telephone directory.

Use Meta Tags
Your meta tag description is what appears as the summary description for users on the search engine page. A proper meta tag description should not be longer than 160 characters and it should contain relevant keywords that can boost the chances of being found.

These tips can help to improve your SEO and ultimately increase your page rank on major search engines.

http://www.theorganizingchoice.com

Wednesday, February 22, 2012

How to Effectively and Efficiently Communicate at Work

Communication can be a difficult skill to master because it requires an understanding of not just yourself and your own language but it also the language and behavior of those around you. To be an effective and efficient communicator at work, take a look at the following suggestions.

Beware Your Body Language
Communication is much more than what you say. As a matter of fact some would argue that effective communication is almost entirely about how the message is put across and not so much about the words you use. Body language is extremely integral to success, so to be taken seriously at work project the right image. Make eye contact with people you speak to, keep your hands out of pockets and stand firm on your feet. Appear too fidgety and people start wondering if you are worth listening to.

Get to the Point
If you have a tendency to be long-winded you risk losing your message along the way. People generally don’t need to know the entire story and they are not even as likely to be as interested as you might think. Get to the part that is pertinent to why you need their help and you’ll get the
right results every time.

Use Action Language
Passive phrases get you passive responses. If you want to get something done you need to ask in a way that gets the point across.

Be Open and Receptive
Communication is a two-way street so it is important to check that your message is being received in the way that is intended. To get the best results at work you should maintain an open-door policy by being available for questions and concerns. Your co-workers or subordinates should never wonder if it is alright to approach you for a discussion.



Becky Esker is a certified professional organizer, national speaker, owner of Get Organized! L.L.C., and the forthcoming author of a new organizing book. Becky and her team provide hands-on services to those in the greater eastern Iowa area and also provide a wide array of products and service to businesses and individuals nationwide through their website. For more information access http://www.theorganizingchoice.com, http://www.secondgoaroundauctions.com; http://www.itssimplyserendipity.com; and http://www.outstandingseminars.com

Wednesday, February 15, 2012

How to Organize Makeup and Beauty Products

If you have makeup and beauty products in lots of different nooks and crannies chances are you don’t use everything you have because you simply can’t find it all. It can also be frustrating to rummage through piles of makeup just to find a particular shade of lipstick. The good news is it doesn’t have to be that way. You can organize your makeup and beauty products without spending a fortune on a fancy shelving system and it doesn’t have to take your entire weekend. Take a look at the tips below.

Evaluate Your Stock

The first step is to assess your stock. You may be holding on to expired products or shades that don’t work just because you don’t take the time to look at the labels or figure out when was the last time you used the item. Toss out anything that is old or that you no longer love and you’ll see that you don’t have as much to store as you may think.

Repurpose Glass Bottles and Containers

Empty jars and bottles can make great storage for makeup sponges and cotton balls that you want to keep clean but accessible. Wash a couple of jars and remove the label and you have instant chic storage for your basic tools.

Use a Toolkit for Make-Up and Beauty Products

A regular handyman toolkit is a great way to keep the bulk of your makeup supplies. If you have a number of eye-shadow colors and lipsticks you can keep them separate using the compartments in the kit but they are all in the same place. Simply slide the entire toolkit in a bathroom cupboard for storage.

Store Everyday Make-Up in Accessible Bag

Your everyday makeup should be easily accessible. You can keep the things you use on your face all the time in a neat bag on your countertop.

Purge Regularly

Finally, the key to keeping things under control is regular purging. Don’t allow your stock to spiral out of control. Whenever your makeup and beauty container starts to overflow it is your queue to start sifting through your products to find the things you really don’t need or won’t use.


Becky Esker is a certified professional organizer, national speaker, owner of Get Organized! L.L.C., and the forthcoming author of a new organizing book. Becky and her team provide hands-on services to those in the greater eastern Iowa area and also provide a wide array of products and service to businesses and individuals nationwide through their website. For more information access http://www.theorganizingchoice.com/, http://www.secondgoaroundauctions.com/; http://www.itssimplyserendipity.com/; and http://www.outstandingseminars.com/

Monday, January 30, 2012

ADHD gadgets to help you get organized

ADHD adults generally suffer from chronic lateness, forgetfulness and a level of overall disorganization that makes simple life tasks difficult to master. Luckily there are gadgets out there to help you to organize every aspect of your life, from remembering what to pick up in the morning before you leave the house to making it to meetings on time and prepared. Take a look at some of the ADHD gadgets that can help you to get organized.

Smartphones

Your Smartphone can become your best friend if you are an ADHD adult. There are tons on features that can make you appear focused and in control. Day planners, meeting reminders, lists and customizable alarm sounds for different tasks can keep you on track with very little effort.

Key-Finders

The great thing about key-finders is that you can use them to find much more than lost keys. You can attach them to almost anything and with the press of a button you’ll be able to locate the thing you’ve lost.

Doorganizer

The Doorganizer is a nifty gadget that holds everything from eyeglasses to smartphones and more. It attaches to the door knob so you can store everything that you want to take with you when you leave the house. You can get them at The Container Store for a fairly reasonable price.

Intelligent Watch

These watches are great because you can set reminders at 15 to 30 minute intervals so you are more aware of your time and they are water-resistant so you don’t have to remember to take them off and put them back on when you shower.

ADHD sufferers can get relief from these organization gadgets but these tools can also bring a sense of normalcy and calm to those you love because they will come to know that they can depend on you just a little bit more.


Becky Esker is a certified professional organizer, national speaker, owner of Get Organized! L.L.C., and the forthcoming author of a new organizing book. Becky and her team provide hands-on services to those in the greater eastern Iowa area and also provide a wide array of products and service to businesses and individuals nationwide through their website. For more information access http://www.theorganizingchoice.com/, http://www.secondgoaroundauctions.com/; http://www.itssimplyserendipity.com/; and http://www.outstandingseminars.com/

Tuesday, January 17, 2012

Design Tips: Accessorizing Your Home

Think about how you dress. The perfect scarf, belt, shoes, or jewelry can transform the same outfit from casual to elegant, conservative to trendy, or frumpy to fun. The same can be said of the “extra” elements we add to the décor of our homes.

We can be content to live in “straight off the mannequin ” rooms……………….this goes with this, that goes with that…the colors in that picture match the couch, etc., but wouldn’t it be more interesting to live in space with a little personality…more specifically your personality?

Personal touches can be anything from private collections, to special photographs and artwork, to keepsakes from memorable trips, to flea market finds that catch your eye and bring a bit of whimsy or interest to a grouping.

A lady I worked with just loved a small side table that belonged to her father, but worried that it wouldn’t blend with her newly decorated home and thought she might need to have it refinished in order to make the grade. But once we talked about how the imperfections now showing after so many years of use actually gave the piece its personality, and then realized that its history is exactly why she liked it in the first place, she made the decision to leave it just as it is. It works perfectly as an eclectic addition to her décor, as did a cherished pine hope chest salvaged from the basement……she added a bench pillow, placed framed family photographs above it, and it is a well loved and perfect addition to her cottage look bedroom.

You can also be creative in the use of objects….that potting table might make a great desk or a bar for outdoor entertaining….those carvings or rocks could be used as bookends, that antique trunk or chest may be the perfect coffee table.

The point is…..use what you love and you’ll love where you live….flawless can be a bit
boring..create your own perfection.



Becky Esker is a certified professional organizer, national speaker, owner of Get Organized! L.L.C., and the forthcoming author of a new organizing book. Becky and her team provide hands-on services to those in the greater eastern Iowa area and also provide a wide array of products and service to businesses and individuals nationwide through their website. For more information access http://www.theorganizingchoice.com/, http://www.secondgoaroundauctions.com/; http://www.itssimplyserendipity.com/; and http://www.outstandingseminars.com/

How to Organize Your Finances

When your finances are disorganized you can find yourself falling behind on bill payments or eating into savings because you don’t have a clue how much money you really have at your disposal and even occasionally running into overdraft. To avoid the financial messiness that comes from a lack of organization try implementing the following tips.

Choose a System that Works for You

The first step to organizing your finances is selecting a system that fits your lifestyle. There is no point spending a fortune on a software program to manage your money if you are inclined to pick up a pen and paper and getting on the computer always seems like a chore. Choose a system that you are sure to use whether it is a simple notebook with columns for expenses and income or a sophisticated program with the ability to forecast future savings.

Consolidate Accounts (Credit Cards)

Instead of having several small accounts to track, keep it simple and consolidate them in one place. This means you get only one statement and you can track your withdrawals and deposits to get a real picture of what you have and what you spent. The same approach works for your credit cards. Maintaining only one credit card; preferably one with a low finance cost and airline miles or cash back incentive, means you are less likely to go over your limit.

Take Advantage of Automatic Payments and Transfers

Automatic bill payments and account transfers can take the hassle out of staying on top of your monthly expenses. They usually cost only a minimal fee, so it may be well worth it if the alternative is paying hefty late fees and incurring interest costs.

Make Time to Update Records

The best designed system in the world will only get you so far. You need to make the time to actually use it, input the data and update your records so they make sense.

Be Ready for Tax Season

Finally, instead of going crazy at tax time keep a file with all the pertinent data throughout the year so it is easy to put together before the deadline. Whenever you collect a receipt that may be deductible it should go in your tax file so you won’t forget to claim.

Organizing your finances doesn’t have to be a gargantuan task. If you start with a well-planned system and simply follow-through you’ll get the results you want and it won’t be hard to stay organized throughout the year.



Becky Esker is a certified professional organizer, national speaker, owner of Get Organized! L.L.C., and the forthcoming author of a new organizing book. Becky and her team provide hands-on services to those in the greater eastern Iowa area and also provide a wide array of products and service to businesses and individuals nationwide through their website. For more information access http://www.theorganizingchoice.com/, http://www.secondgoaroundauctions.com/; http://www.itssimplyserendipity.com/; and http://www.outstandingseminars.com/

Key Components of an Organized Press Release

If you have news you want to get out then a press release is a great way to go about it, but if you’re not organized your efforts may very well be wasted and your good news may end up being just a small blip on the industry radar. To avoid this fate take a look at some of the key components of an organized press release.

Make the Objective Clear

Without a stated objective your entire press release could fall flat and your audience might miss the point entirely. To be sure your message is clear try not to include too much information. Instead focus on the core reason for the communication so there is no chance that a reader could get lost on other details.

Proofread and Polish Your Text

One of the most common mistakes is neglecting to proofread your finished text. It only takes a little extra effort but giving your document a final check before you send can save you from making silly the errors that portray your image in a negative light.

Identify Your Target Distribution List

Your target distribution list should include all the names and contact information for the people with the power to spread your message. You may have editors, journalists or freelancers listed but you should also categorize your contacts according to priority and the frequency with which their material is published so you can send your press release at a time that is convenient for their next available deadline. Of course you should also make sure the journalists are a good fit for the information you want to distribute. Don’t simply forward your press kit because you have their name and contact information.

Have Stated Goals for Every Press Release to Measure Success

Your goals should be for your eyes only so they are not to be included in the press release that is sent out, but they are nevertheless integral to the organization of your material. These goals help to focus your efforts so your press release is concise, effective and timely.

After you have sent out your press release don’t forget to follow-up. Just because you’ve sent it doesn’t mean your job is done. You may need to give reporters and journalists reminders about your story, so developing a working relationship with these people can go a long way towards your success.



Becky Esker is a certified professional organizer, national speaker, owner of Get Organized! L.L.C., and the forthcoming author of a new organizing book. Becky and her team provide hands-on services to those in the greater eastern Iowa area and also provide a wide array of products and service to businesses and individuals nationwide through their website. For more information access http://www.theorganizingchoice.com/, http://www.secondgoaroundauctions.com/; http://www.itssimplyserendipity.com/; and http://www.outstandingseminars.com/