Increasing SEO Optimization

Four Strategies for Increasing SEO Optimization

Search Engine Optimization or SEO is probably one of the most misunderstood aspects of web development and this is because it requires a bit of technical knowledge to really master. While perfecting your site’s SEO is not a guarantee that your site will shoot to number one on search engine rankings, not paying attention to basic SEO principles is a sure-fire way to get penalized and languish at the bottom of the pack. The following are four basic strategies for increasing SEO optimization.

Perform Keyword Research
It is very important to find the right keywords to use on our site, but you must also use relative keywords as well. This means that if your site is on advice for teenagers, you may use keywords like teen counsel, but you must also think of other keywords that might be used instinctively like
teen advice or teenage problems. Google analytics can help you to determine the popularity of a keyword.

Have a Proper Site Structure
Your site structure is important because when Google crawls through your site you will be penalized for links that do not work or for pages that do not link to any other. It therefore pays to make sure your internal and external links are up to par.

Add Your Site to Directories
Site directories are online listings of web pages that are available on the internet. They are used by search engines to help determine page ranks. By submitting your site to a popular directory you will increase the chances of being found by the search engines. Think of this as being listed in the telephone directory.

Use Meta Tags
Your meta tag description is what appears as the summary description for users on the search engine page. A proper meta tag description should not be longer than 160 characters and it should contain relevant keywords that can boost the chances of being found.

These tips can help to improve your SEO and ultimately increase your page rank on major search engines.

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